LP2X CEO Survival Tips:
Messaging During a Crisis
By Bernie Dixon
Your company’s challenges are coming from every direction, from employees with families working from home to customers with less time, patience and capital. There’s pressure on every CEO to get their messaging right. Matter of fact, it is an imperative. Get the message right and your customers will remember you as a dependable resource. Strike the wrong tone and your customers could be unforgiving for years to come. COVID-19 is a humanitarian and economic crisis with possibly prolonged impact. As a CEO, your grasp of this situation must be reflected in your communications. It is a time for you to embrace the criticality of the pandemic and recognize the significant work and support that needs to be provided to businesses, communities, the healthcare system and our entire society.
Jennifer Bodner, CEO, Babbit Bodner, a leading communications consultancy and a launchpad2X Core Program Alum is an expert in this arena. She has been working it for years. She joined me to devise these top 5 considerations for you as a CEO when directing communications to your customers during the COVID-19 crisis.
Jennifer Bodner is the CEO of Atlanta-based communications’ consultancy Babbit Bodner. Contact her at email@example.com or @jennbabbit on Twitter.
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