Exercise timely communications to your customers. They are your most important stakeholder after your team members. Your customers require transparency and timeliness of communications but perhaps in smaller doses. Focus only on the company changes that are important to customers: hours of operation, service offerings, discounts or free services or acts of support, availability of products and services, how they interact with your company. It may be important for you to reach out and ask clients what issues they are facing and where you can help. Your customers will remember you long after the crisis has passed.
Bernie Dixon is the founder and chairman of Launchpad2X, a founder-to-CEO accelerator training organization for women entrepreneurs based in Atlanta, GA.